Clarity,
by design.

For the past five years at TCS, I have focused on enterprise UX in the energy sector, helping large organizations design management tools for power-plant planning and operations. The work involves understanding specialized workflows and turning complex business and technical requirements into interfaces that support everyday decisions.

Work closely with users and cross-functional teams through research, workshops, feedback sessions and analysis of existing tools. Use Figma, generative AI and AI-assisted prototyping to explore and validate solutions, combining new ways of working with careful attention to user needs. I have also served as Scrum Master, supporting team coordination and delivery.

Contributed to workflow improvements that saved thousands of working hours, translating into millions of dollars in savings across the business. Product details and internal screens remain confidential.

Designed digital experiences for Pró Renal, one of Brazil’s largest kidney-care institutions, supporting both patient care and professional education. Worked across Pró Renal’s websites and the Pró Renal Institute platform, using Sketch and Figma to create clear, accessible interfaces and help people find relevant health and learning information.

Applied a user-centered approach through quantitative research and student feedback, translating insights into improvements to the course discovery and enrollment experience. Collaborated on digital communication and explored innovations with AI to support the organization’s evolving needs.

The Pró Renal Institute reached learners across Brazil through online courses and in-person training in Curitiba. By the time I left, it was selling around 40 course enrollments per month.

Co-founded Você Tech with friends to address the demand for inside-sales talent in Curitiba’s startup community. We offered a free, intensive one-day course with experienced local professionals, then connected promising participants with companies looking to hire. Local startups went on to recruit our students.

Led design across the initiative: brand identity, student materials and the website. I also built and published the site myself, using Sketch, HTML and CSS, and setting up its Nginx hosting. It was hands-on experience taking an idea from its initial identity to a working service.

Joined PhoneTrack at its beginning, following my work with the same founders at Ubis Digital. Helped shape the call-tracking SaaS product from the ground up, designing interfaces for companies across Brazil to monitor and understand their incoming calls. My role combined product design with the company’s visual identity and communication.

Worked with internal product owners and developers to understand user needs and translate them into SaaS workflows. Used Sketch to design interfaces and built working HTML/CSS prototypes to make ideas easier to discuss and evaluate before implementation. Also created marketing and trade-show materials with Illustrator and Photoshop.

This was my first exposure to AI in a product: the team began introducing features to qualify calls by lead intent, questions and complaints.

Joined the design team at a company serving around 140 active website clients. Designed bespoke websites for medium and large businesses in Curitiba within a monthly service model combining custom design with ongoing support. By the end of my time there, I was the sole designer supporting around 160 clients.

This was the beginning of my UX practice: visiting clients, discussing their businesses and listening to their needs helped me turn conversations into website structure and design decisions. I created layouts primarily in Photoshop, with Illustrator supporting the visual work.

Later, I began customizing templates in HTML and CSS and presenting working website prototypes. That transition connected my growing understanding of users and clients with a more practical approach to implementation.